Introducing the Blonde Lab

When I started this blog almost 5 years ago, I went into it blind. I simply thought I was creating a platform for family and friends to keep up with my new family. I had been given the most perfect gift and I wanted to share every milestone, every outfit, every adventure as a new Mom. Little did I know that this blog would morph into so much more. It would become a personal testament to my growth into motherhood, my place to document one of the hardest points in my life, a place where I’d be blessed by friendships I would have not otherwise known, and my greatest source of inspiration that pulled talents from me that I never knew existed.


Through the years, this blog has allowed me to test the waters in different areas. Crafting. Shop owner. Fashion. Health. Personal style. I’ve been all over the board. But I needed that. I needed to test out different interests and find the one that really sticks. I needed to find my voice. My “why” in this whole thing.

I have been going back and forth with my direction for this blog for 3 years now and it finally feels right. I’ve out grown my name here and I knew it was time to close a chapter. “Leelala” was a time in my past. It will forever be a part of who I was, and I have a beautiful daughter that will uphold that “Lee” name. That’s her’s to shine through. Moving forward it doesn’t feel right as my brand anymore. I’m Lindsay Roberts. That’s my identity and a name that I am proud to call mine.

Think of this as simply a redirection. Same “me”, just more on purpose about my nitch. My goal is to narrow in on my true passions and what allows me to shine. To stand out and not get lost in the shuffle. The blog world isn’t what it used to be and it’s easy to get lost in the mix. I was starting to feel like I was treading water, not taking this space to the next level.

Thank you all for following me on this crazy journey. I feel like some of you are family to me because you have stood by me through it all. My life as a new mom, my struggles, my happiness, my lessons, my growth. Thank you. You all have a special place in my heart.

I can’t wait to see what’s in store.


  1. Looks great, friend! I agree about the getting lost in the mix. It’s hard to stand out with millions of blogs out there, but as long as you enjoy what your putting on your blog and you enjoy blogging then that’s what it’s all about! Keep it up! xo

  2. love! cant wait to see whats in store!!

  3. Love LOVE the new name and site header. It’s so fun and “tight” – the rebranding is perfect and I totally get it just by the visuals.

  4. It looks great Lindsay! Congratulations on the new look!

  5. Looks great, what a perfect way to start the next chapter in your life! Thanks for being an inspiration!

  6. Yay! I’m so happy for you and I love the name! I’m kind of in the process of doing the same thing…I never expected my blog would be as much about fashion as I thought…but I’m loving it and embracing it. Wishing you all the best with the new name and can’t wait to see what it brings for you! 🙂

  7. I like the new look! You have come a long way and many more hills to climb. You are strong and you will do great..

    God Bless

  8. I love the new name!!!

  9. WOOOO! So cute! And YAY for bloggy friendships!!!


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